Serge Blanco has chosen the Infor CloudSuite Fashion ERP to lead a complete overhaul of its IT system
The renowned men’s clothing brand has just selected Infor’s “CloudSuite Fashion” as part of a major IT overhaul. The goal : to address the current challenges of diversifying its sales channels amid the rise of e-commerce and to optimize customer satisfaction through inventory management that closely aligns with demand in real time.
Serge Blanco Selects an ERP Solution
Rueil-Malmaison, France – March 8, 2022 – Infor, a company specializing in the cloud industry, announces that Serge Blanco has just selected Infor CloudSuite Fashion, an ERP solution specifically designed for the fashion, textile, and luxury industries, as part of a project to overhaul its information system and implement a true omnichannel customer journey.
To learn more about Infor CloudSuite Fashion : https://www.infor.com/fr-fr/products/cloudsuite-fashion.
With 160 employees—half of whom work in stores. Serge Blanco, a subsidiary of the Toulouse-based family-owned LBY Group, has been dressing men for over 25 years. Today, the brand produces everything a man needs : from underwear to fragrances, from shirts to shoes, from suits to leather goods, in a distinctive style that redefines chic sportswear while remaining true to the original values of rugby. In 2020, the company also became the official outfitter of France’s top rugby team, Stade Toulousain, launching a collaboration featuring an exclusive collection.
Patrick Silvestri, Head of Information Systems at Serge Blanco, states : “Launched in November 2020, our project with Infor was driven by business needs that we were unable to meet due to the obsolescence of our existing system and the increasing complexity of our distribution network.”
The company is also carrying out other projects in parallel, such as the redesign of its e-commerce site, which, like other applications, will be integrated with the Infor solution for end-to-end orchestration of the supply chain : from order processing, through merchandise allocation, to restocking and inventory management (including in-store), all the way to the warehouses.”
It should be noted that Serge Blanco, which offers two collections per year (approximately 55,000 SKUs per collection), operates a network of about thirty company-owned stores, including five outlet locations throughout France. In addition, the brand relies on a network of several affiliated franchisees, 250 multi-brand stores, as well as numerous retail corners located in shopping centers worldwide.
INFOR’S CLOUDSUITE FASHION
Aware of the work needed to modernize its management system, Serge Blanco chose Infor’s “CloudSuite Fashion” in June 2021—a modern, scalable ERP solution with a wealth of features that, based on the established specifications, required no specific development and offered an excellent cost-benefit ratio.
“The decision was made collaboratively following a series of internal workshops organized by Elcimaï, Infor’s integration partner, involving the various departments concerned : production and purchasing, sales administration and after-sales service, sales management, retail, logistics, accounting/finance, and, of course, IT,” continues Patrick Silvestri. “In addition to the fact that the solution covers more than 90 % of our standard needs, the ability to rely on a fully integrated solution with a single database was one of the main reasons for our choice.”
Bruno Kientzel, CEO of Elcimaï Business Solutions, comments : “Alongside Infor’s teams, our teams were able to convince the company’s management of their ability to support the project in a way that closely addresses its business challenges and issues. The decision to go with the cloud, including for e-commerce, then came naturally for obvious reasons of data centralization and avoiding duplication.”
Since last July, some thirty users have been working on redefining processes, while the focus is now on finalizing requirements and redesigning the various interfaces in preparation for a deployment scheduled for the third quarter of 2022.
It should be noted that the Infor solution is expected, in the long term, to be connected to five other applications, including expense management, payroll management, the e-commerce site, the multi-brand B2B online sales platform ‘The New Black’ to which the brand subscribes, the unified digital commerce SaaS platform WSHOP, as well as Polaris’s point-of-sale management software solution.
Philippe Maillet, Sales Director for France & Israel ‘SMB & Channel’ at Infor, explains : “Our CloudSuite Fashion enables fashion brands to manage all aspects of their business within an integrated, configurable, and scalable solution, while easily interfacing with third-party applications. Furthermore, its multilingual capabilities should provide Serge Blanco with the right solution to support its international expansion, particularly in the United States and Belgium, where the company already has a subsidiary.”
Patrick Silvestri concludes : “Given the professionalism of the teams at Infor and Elcimaï, as well as the initial feedback we’ve received, we are confident that this project will proceed smoothly. As our business continues to evolve, we are now approaching the evolution of our relationships with all our customers with much greater confidence.”
About Elcimaï
Elcimaï is an independent French group founded in 1992 with 14 locations across France.
Elcimaï employs nearly 380 multidisciplinary professionals across two business divisions :
- Elcimaï Consulting, Engineering, and Architecture
- Elcimaï Technologies and Digital Services.
With this unique and complementary positioning, Elcimaï offers a comprehensive range of services and handles projects that combine consulting, implementation, construction, production, and IT management.
Elcimaï has also been an Infor partner since 1999.
For more information : elcimai–archive.apsulis.fr
About Infor
Infor is one of the world’s leading providers of cloud-based business applications. Addressing the most critical challenges of 65,000 customers across more than 175 countries, Infor’s solutions are designed to mitigate risks and deliver ever-greater value, with sustainable operational benefits. Infor encourages its 17,000 employees to leverage their business expertise and industry knowledge to create, learn, adapt quickly, and tackle new business and industry challenges. Infor is committed to providing its customers with the best tools to transform their businesses and accelerate their own transition toward innovation. To learn more about Infor, please visit our website at www.infor.com/fr
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